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Our program today was a report on our Online Auction Fundraiser held in November presented by Jim Phillips with assistance from Candi Harrington.
Overall, the results were quite good and were improvements over last year. The chart below compares several key
Data Item 2015 2016 Change
Number of Items 42 85 102%
Number of Sponsors 3 10 67%
Number of Bidders 15 71 373%
Number of Members
Participating 14 23 64%
Average Retail Value
for Items $331 $160 -52%
Average Bid Amount
for Items $179 $97 -46%
Bid to Actual
Conversion Rate 54% 61%
It was pointed out that the Average Retail Amount, although significantly lower than last year, was more in line with the other clubs and historical values. We were fortunate in our first year to have fewer items but several of which were of very high value.
The following chart indicates financial results of the auction.
Revenue 2015 2016 Change
Gross Revenue from Items $6,964 $8,236 18%
Sponsorship Revenue $750 $1,250 67%
Total Revenue $7,714 $9,486 23%
Expenses 2015 2016 Change
Shared Expenses all clubs $904 $1,344 49%
Own Club Expenses $400 $977 144%
Total Expenses $1,304 $2,321 78%
Net Revenue $6,410 $7,165 12%
The shared expenses were higher this year primarily because one club dropped out and there were just three instead of four to share the costs. Our club expenses were high due mainly to the signs we purchased which we will be able to reuse next year.
Our goal for this year was to have 10 sponsors which would have brought in $2,500 and covered the expenses leaving the revenue from the sales to be all profit and this will continue to be the goal for next year.
As we look to next year we will want to focus our solicitation of auction items on those that provide the greatest return as indicated in the two charts below.
Type of Items % Return on Retail Value
1. Sports Tickets 86.8
2. Restaurant Certificates 85.8
3. Grocery Certificates 84.0
4. Gift Cards / Baskets 69.5
5. Hardware / Tools 68.0
6. Golf Related 62.0
7. Electronics / Computers 59.2
8. Sports Memorabilia 58.8
9. Appliances / Household 58.8
10. Outdoor / Backyard 54.9
Auction Dollar Proceeds by Type of Items
1. Outdoor / Backyard
2. Golf related
3. Appliances / Household
4. Restaurant Certificates
5. Travel / Life Experiences
6. Gift Cards / Baskets
7. Sports Tickets
8. Health & Beauty Care
9. Clothing & Fashion
10. Home Decor
Work on next year's auction has already begun and members are asked to start thinking about how they can support the fundraiser. Our May 8th club meeting will focus on goals, plans and commitments from members for next year and our August 28th meeting will provided training, assignments and tips for the 2017 auction.
President John thanked Jim for the presentation and the committee for all of their hard work. This fundraiser has potential to grow much larger but all members need to support it.
President John then informed the club about some Rotary programs and initiatives such as:
1. Rotary Community Corps
2. Rotary Action Groups
3. Rotary Service Partnerships, and
4. Rotary Awards
Information on all of these is available on the newly designed Rotary website - rotary.org.
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